© 2022 Ford Henley

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Ford Henley

Professional Full Stack Developer and Digital Marketer located in Austin, TX. I enjoy rugby, reading and spending time with family. I am a self motivated and lifetime learner looking to make an impact in your business.

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Biography

I'm a Full Stack Developer & Digital Marketer with over 10 years of experience. I'm from Fort Walton Beach, FL and currently reside in Austin,TX. I code and create websites for amazing people around the world. I like to learn new skills and take challenges head on.

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  • Sport Clips - Franchise
    ( 2015 — Today )

    Digital Strategist

    • - Lead business development activities, research current and future target markets.
    • - Work with Team Leader to manage marketing projects and improve business efficiency through using automations and technology.
    • - Headed creation of support ticket systems to manage multistore issues and standardize monthly store success checks for quality assurance.
    • - Increased Destin location sales by 10% with strategic marketing partnerships to drive more traffic to the tourist-heavy economy via online advertising & social media.
  • Ford's Web Help
    ( 2017 — 2022)

    President

    • - Provide clients with custom designed solutions to drive revenue, create consistent branding, and streamline workflows.
    • - Gather requirements for digital marketing initiatives and plan project scope. Design, launch, test, and deliver websites, while providing key updates to stakeholders and clients along with optimizing for searching engines.
    • - Manage all small business operations, including marketing, contract negotiations, and finances.
  • The Shops at Wright Plaza
    ( 2015 — 2018 )

    Marketing Director

    • - Worked collaboratively with the rental unit manager to incorporate modern technology and develop a competitive web presence in all tenant stores.
    • - Developed New Brand Identity: created a new logo and website for the Shops at Wright Plaza.
    • - Coordinated digital displays with new tenant promotional information for monthly advertising on billboards and store reader-boards.
  • Student Life
    ( 2012 — 2014 )

    Front-End Web Developer

    • - Collaborated with creative teams and project managers to align priorities, organize duties, and implement new marketing campaigns with front end development.
    • - Converted all company websites to Twitter Bootstrap-based mobile-friendly sites to boost sales and traffic.
    • - Reduced monthly email marketing costs by 50% and increased efficiencies by migrating services from Constant Contact to Mailchimp.
    • - Worked alongside the lead developer to create custom landing pages and content for company programs such as their Student Life Conference and Summer Camps.
  • ProctorU
    ( 2011 — 2012 )

    Internet Media Associate

    • - Promoted to Lead Tech Support Proctor within first two months.
    • - Worked with CTO and CEO to develop ProctorU, Inc.’s initial internet marketing strategy as the first member of the web development team.
    • - Optimized their website to overtake existing competitors for the number one spot on Google for the highly competitive keywords: Online Proctoring and Virtual Proctoring.
    • - Made ProctorU, Inc. 508 ADA accessibility compliant.
    • - Partnered with the University of Illinois Accessibility program to make all of ProctorU, Inc.’s client facing web applications accessible to the visually impaired.
    • - Developed a custom lead generation funnel to help separate new customers between the sales team and the support team.
  • Bethel Tech
    ( Fall 2022 )

    Full Stack Web Development

    I have and will learn JavaScript, TypeScript, React, MySql, React Native and more.

  • Coder Foundry
    ( Fall 2022 )

    .Net Web Development

    I have and will learn JavaScript, .Net, MySql, and more.

  • Udacity Nano Degree
    ( 2018)

    Front End Web Development

    I learned HTML, CSS, JavaScript and Python

  • Full Sail University
    ( 2014 )

    Masters Certificate - Digital Marketing

    I learned how to create and manage digital marketing campaigns.

  • The University of Alabama
    ( 2005-2009 )

    Bachelors - Marketing

    I completed my major requirements with a 4.0.

Adobe Photoshop

5 years

HTML5 & CSS3

11 years

WordPress

10 years

Affinity Photo

5 years

PHP

5 years

JavaScript

2 years

TypeScript

1 years

React

1 years

MySql

1 years
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Portfolio

Below are a few samples of the many sites I have worked on over the years. These sites were built on many different CMS platforms, frameworks and languages.

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Languages

Contact

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Message

fordp86@gmail.com